Brooklyn Indie House

Breaking news shock, but it doesnt always stick or linger. It is immediate but transitory. Sujay Kutty, senior Vice President and business head, Zee Studio says, The short films certainly find an audience in smaller towns and cities goes on to show that there will be distinct set of people from these territories watching our short films as well.. But the gain in speed sometimes comes at the of reflection and insight. Not just across metros and other SEC towns and cities, these shows are quite popular even in smaller and towns.

Driver is happy about the kind of response this initiative generated. Breaking news shock, but it doesnt always stick or linger. For of the channels radio and online platforms like social networking sites like Orkut and Facebook to encourage discussions on some of the films that were part of their short film contest. Highend luxury goods, fast moving consumer goods FMCGs and similar categories readily buy spots on such shows.

Driver is happy about the kind of response this initiative generated. The very fact that significant proportion of the entries that we received as part of the Shorty contest came from smaller towns and cities. The number of entries that were received bears witness to the unearthed talent pool that our country is endowed with, he feels. This format seem perfect fit for movie channel however, what is the significance of having such show on news channel?

Breaking news shock, but it doesnt always stick or linger. Zubin Driver, Network Creative Director, Network18 Group and Head, Cell says, An initiative like this presents platform as well as financial support to an amateur filmmaker to showcase their talent at national level. Cell doled out sum of Rs lakh to the winning filmmaker and the film also got featured on CNBC TV18s show Through the Looking Glass that promotes the documentaries and their makers and was started the previous year.

The mushrooming of news channels and the leaps in technology has resulted in an increased emphasis on breaking news, which often tends to dominate space. It is immediate but transitory. Not just across metros and other SEC towns and cities, these shows are quite popular even in smaller and towns. Breaking news shock, but it doesnt always stick or linger. Highend luxury goods, fast moving consumer goods FMCGs and similar categories readily buy spots on such shows. These short films cater to diverse audience as well.

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