Print Digg This Story Del. icio. us Warner Independent Tests Custom Local TV Spots with Spot Runner Posted on 01 52007Filed under Drama, Independent, Movie Advertising, Movie Marketing, New Releases, Television Marketing, Theatrical, Warner Brothers According to Adweek, Warner Independent Pictures used Spot Runner, webbased service for local TV ad buys, to promote the release of The Painted Veil in late It sounded like threat.Interestingly, there have been many recent Hollywood promotions of the web that havent initially mentioned the name of the film Cloverfield and the recent efforts behind Quarantine come to mind.
They didnt mention anything about movie. Warner ran the spots in markets where the film could be seen. The Biggest Bang features duets with Dave Matthews, Bonnie Raitt and Eddie Vedder, among others, and features over songs and footage from around the world. To date, all versions of Bad Santa have sold more than million units on DVD, according to Nielsen Soundscan.
The NHL has committed to producing original commercials in support of the releaseMarketing support will include 30second TV spot, produced in cooperation with the movie studio by NHL Productions, which mixes NHL game action with scenes and dialogue from the film. The spot will also appear inarena during playoff games through the Stanley Cup finals in June. The league will also include filmrelated content on NHL. com, and also plans on conducting inarena branding and promotions. The deal was brokered by the William Morris Agency on the leagues behalf. By comparison, Hollywood grossed nearly 9 billion dollars during the same calendar year.
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Tags: music, Movie, marketing, TV, screening
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